On-Campus Presence
Posters across Bellvitge Campus, slides in chair presentations, and oral pitches in classes so students could discover the project where they study and learn.
Dissemination · Spain
How We Spread the Word
How We Spread the Word
Deliverable 4.1 Spain – UB
A snapshot of dissemination activities at the Universitat de Barcelona · Bellvitge Campus, from October 2025 to March 2026.
General overview
Project Dissemination
From October 2025, we rolled out a step-by-step dissemination strategy at the Universitat de Barcelona to raise awareness of VR Balance and recruit participants for the workshops. We combined on-campus presence with a consistent social media presence and tailored visual material for both physical and digital channels.
Institutional Channels
Regular posts on Medicina UB (Instagram, Facebook, Bluesky) and the Department of Equality, reaching the university community with a single, recognisable voice.
Personal Networks
The team amplified reach via LinkedIn, Facebook and Instagram, sharing updates and calls to action with their own networks to attract engaged, interested participants.
Dissemination timeline
In-Person & Online Events
15 Oct 2025
Project announcement
We launched the official project announcement with dedicated graphic material: one design for physical posters on campus and another for social media. The goal was to create early awareness and curiosity among students before the next phases of the campaign.
Featured links:
Project announcement poster used on social media and in print.
29 Oct 2025
Continuity
Two weeks after the launch, we ran a continuity campaign: posters stayed in high-traffic areas and we published new social content so the project remained visible and we could reach students who had missed the first wave.
Related links:
10 Nov 2025
Meet the team
We ran a "Meet the team" campaign so students could put faces to the project: who is behind VR Balance, what they do, and why they care.
Social media posts:
03 Dec 2025
Sign up
In December we launched a focused registration campaign: clear calls to action, sign-up links on every post, and a mix of posters on campus and social content.
10 Dec 2025
UB Equality Day
VR Balance had its own stand at UB Equality Day, where we presented the project to students and staff, answered questions and shared sign-up information.
Jan 2026
Registration reminder
At the start of 2026 we ran a reminder campaign to keep sign-ups coming in: new posters and handouts on campus, fresh social posts, and short reminders in class and by email.
27 & 29 Jan 2026
First Edition Launch
The first edition of the VR Balance project was successfully launched. Participants engaged deeply with our "Can You Flip the Script?" campaign, reformulating gender-biased phrases and sharing thoughts on our interactive post-it wall.
Featured links:
Social media recap:
20 Feb 2026
Online Workshop Success
Due to the overwhelming success of the on-site events, a highly demanded Online Workshop was held. Led by Pepita Giménez-Bonafé, the session attracted over 80 participants who received comprehensive training on gender equity and engaged with our VR technology.
17 Mar 2026
Session for Technical Personnel
A dedicated session for technical and administrative staff at Campus Bellvitge. Participants engaged with VR technology, discussed structural inequalities, and recognised the importance of fostering collaboration and critical thinking in the application of gender equity awareness.
Promotional Materials
Event Flyers & Documents
This report compiles the dissemination activities carried out at the Universitat de Barcelona (Bellvitge Campus) for the VR Balance project. The project is co-funded by the European Union.
