HomePartner InformationDisseminationResourcesBlog
Dissemination & Activities

How We Spread the Word

A snapshot of the outreach and pilot courses behind VR Balance, across Europe.

Upcoming · European Conference

Europe: Flip the Script!

The VR Balance European Conference — an immersive virtual reality experience for gender equality. From awareness to action: the project's results shared with partners, policymakers and the public, with VR experiences and interactive workshops.

📅 25 Sep 2026 🕘 09:30–15:00 (EEST) 📍 Kaunas, Lithuania 💻 Hybrid event 🎟️ Free, registration required
🎟️ Register — free of charge

Online participants receive the Zoom link by email before the conference. Participation certificates are issued to registered participants.

Invitation to the VR Balance European Conference, Europe: Flip the Script! An immersive virtual reality experience for gender equality. 25 September 2026, 09:30–15:00 EEST, Best Western Santakos Hotel, Nemunas Hall, Kaunas. Hybrid conference in English and Lithuanian with simultaneous interpretation, free of charge, with a QR code to register.

The official invitation

Everything in one page: date, venue, format, languages and the registration code. Share it with colleagues and networks interested in gender equality, work-life balance, social policy, education or research.

📅

Date

Friday, 25 September 2026

📍

Venue

Best Western Santakos Hotel
J. Gruodžio g. 21, Kaunas, Lithuania
Partners are encouraged to book accommodation at the same hotel.

🗣️

Languages

English & Lithuanian
Simultaneous English–Lithuanian interpretation will be provided.

💻

Format

Hybrid — on-site & online
Open to a wider European audience.

Guest speakers

Four Lithuanian experts join the consortium on stage. Open each talk to read its abstract.

Dr. Giedrė Purvaneckienė
Guest speaker · Opening talk

Dr. Giedrė Purvaneckienė

Adviser to the Prime Minister of the Republic of Lithuania · Affiliated researcher, Vilnius University · Chair of the Board, Women's Information Centre

Scholar, civic activist and politician, and a pioneer of gender studies in Lithuania. Her recent research focuses on gender equality and domestic violence; in 2021–2022 she took part in the Vilnius University project behind the 2023 monograph (Un)modernization of Modern Lithuanian Society in Terms of Gender Equality (1988–2022), co-authored with V. Jurėnienė.

TalkThe Status of Women in Lithuania: Thirty Years of ProgressAbstract

This presentation compares indicators of women's status in 1994–1995 with the current situation in Lithuania. It draws on Lithuania's 1995 national report on the status of women prepared for the Fourth World Conference on Women in Beijing. The analysis highlights progress achieved in politics, science, and other fields. It also compares the main challenges faced by Lithuanian women at that time with those of today.

Dr. Jolanta Reingardė
Guest speaker · Experts block

Dr. Jolanta Reingardė

Leader of the Research and Statistics team, European Institute for Gender Equality (EIGE), Vilnius

Her team's research includes the development of the Gender Equality Index, the EU-wide CARE Survey and the annual progress reports on gender equality in the EU's priority policy areas. She studied Sociology at Vytautas Magnus University in Kaunas, followed by a PhD on violence against women, and has wide experience researching gender equality policies in the EU and globally, the measurement of gender equality, gender equality and the economy, and work-life balance.

TalkUnveiling the socioeconomic costs of gender inequalities in informal careAbstract

Closing gender gaps in care is a key policy priority for the EU and central to its commitment to advancing gender equality. Drawing on the latest findings from the EU Gender Equality Index, the presentation will examine inequalities in caregiving responsibilities, their impact on work-life balance, and the broader socioeconomic consequences for individuals, families, and society.

Dr. Virginija Šidlauskienė
Guest speaker · Experts block

Dr. Virginija Šidlauskienė

Senior Research Fellow, Faculty of Communication, Vilnius University

Social sciences researcher specialising in gender equality, equal opportunities, intersectionality, family and care policy, and public policy analysis. Her research interests include the implementation of gender equality policy, the analysis of structural inequalities, and the strengthening of social inclusion.

TalkUnpaid Care Work as a Structural Barrier to Gender Equality in the CountryAbstract

Lithuania's gender equality policy has a strong normative and legal foundation de jure, with significant attention given to the implementation of international gender equality standards. These standards include gender mainstreaming across all policy areas as a horizontal principle, the prevention of discrimination, and the reduction of gender-based violence.

However, in practice, there remains a gap between the normative and implementation levels, which prevents a consistent transition from formal equality to real, or substantive, equality. Despite the existing institutional infrastructure — including the Ministry of Social Security and Labour, the Office of the Equal Opportunities Ombudsperson, the Women's Parliamentary Group of the Seimas, non-governmental organisations, and a certain level of commitment from the business sector — the implementation of gender equality policy in Lithuania continues to face typical limitations. These include fragmented coordination, limited financial and human resources, and weak dissemination of gender equality policy at the regional level. In other words, Lithuania faces a strategic challenge: limited resources, fragmented action, and weak policy implementation in the regions.

Gender equality policy in Lithuania is developing against the background of a conflicting public discourse. Its implementation faces challenges due to the dominance of traditional family norms; the burden of unpaid care work, which largely falls on women; increasingly visible anti-feminist attitudes in public discourse; a very limited understanding of gender equality; a declining number of women's NGOs; and the slowly growing awareness of young people and the academic community. At the same time, activities aimed at combating domestic violence are becoming stronger.

Despite progress in legal regulation, Lithuanian society still faces structural barriers that cannot be changed by legislation alone. In the context of the demographic crisis and the strengthening of family policy, one of the strongest areas of tension in the implementation of gender equality policy is unpaid care work. A traditional division of roles still prevails, with the majority of household duties and care for family members falling on women. This limits women's opportunities to fully realise themselves in their professional lives and careers, despite their high level of education.

The presentation discusses the difficulties identified during the research that are experienced by women who combine family and work responsibilities while providing care for children, persons with disabilities, or family members who require care due to illness and/or old age.

Vanda Juršėnienė
Guest speaker · Experts block

Vanda Juršėnienė

Expert, Gender Economy Laboratory · Affiliated lecturer, Faculty of Public Administration and Business, Mykolas Romeris University · Board member, European Women's Lobby · Former long-term Head of the Gender Equality Division, Ministry of Social Security and Labour

Her priority areas of research are gender equality in employment and at work (recruitment, promotion, equal pay and gender equality planning at the workplace), women, peace and security, gender balance in politics and decision-making, gender stereotypes and segregation in the labour market, and gender mainstreaming across policy areas. Her most recent work includes the assessment of the transposition of the EU gender equality directives in countries intending to accede to the EU, recommendations on women's integration into the labour market and on reducing women's unpaid domestic care work, and contributions to a monograph on the income gap between women and men.

TalkGender pay gap in practice: main findingsAbstract

The presentation will be based on the measurement of the gender pay gap in selected public and private organisations. It will disclose explained and non-justified (discriminatory) pay differences, whether the pay gap is bigger in public or private organisations, and whether the pay gap depends on who leads the organisation: a woman or a man.

Programme — 25 September

Final agenda · local time in Lithuania (EEST)

Plenary sessions take place in the Nemunas Hall; the parallel workshops run in the Nemunas and Neris halls. Simultaneous English–Lithuanian interpretation will be provided.

Download the official agenda (Word)

25 September 2026 · All times are Lithuanian time (EEST, UTC+3)
TimeProgrammeSpeaker(s) and affiliationRoom
09:30 – 10:00Registration and welcome coffeeParticipant registrationNemunas
10:00 – 10:20OPENING SESSION
10:00 – 10:05Welcome and opening remarksDr Pepita Giménez-Bonafé
Associate Professor, Faculty of Medicine and Health Sciences, University of Barcelona (UB); VR Balance Project Coordinator
Spain
Nemunas
10:05 – 10:20The Status of Women in Lithuania: Thirty Years of ProgressDr Giedrė Purvaneckienė
Associate Professor; Adviser to the Prime Minister of Lithuania; Affiliated Researcher, Vilnius University; Chair of the Board, Women’s Information Centre
Lithuania
Nemunas
10:20 – 11:15EXPERT PERSPECTIVES
10:20 – 10:35Unveiling the Socioeconomic Costs of Gender Inequalities in Informal CareDr Jolanta Reingardė
Team leader - Research and Statistics, European Institute for Gender Equality (EIGE)
Lithuania
Nemunas
10:35 – 10:50Unpaid Care Work as a Structural Barrier to Gender Equality in LithuaniaDr Virginija Šidlauskienė
Senior Research Fellow, Gender Study Centre of Communication Faculty, Vilnius University
Lithuania
Nemunas
10:50 – 11:05Gender Pay Gap in Practice: Main FindingsVanda Juršėnienė
Expert, Gender Economy Laboratory; Affiliated Lecturer, Mykolas Romeris University; Board Member, European Women’s Lobby; former Head of the Gender Equality Division, Ministry of Social Security and Labour
Lithuania
Nemunas
11:05 – 11:15Questions and discussionAll speakers and participantsNemunas
11:15 – 11:20VR BALANCE PROJECT OVERVIEW
11:15 – 11:20VR Balance: Advancing Gender Equity in Work and Home Life through Virtual RealityDr Pepita Giménez-Bonafé
Associate Professor, Faculty of Medicine and Health Sciences, University of Barcelona (UB); VR Balance Project Coordinator
Spain
Nemunas
11:20 – 11:50Coffee break and networking-Hotel foyer
11:50 – 12:15INNOVATION, COLLABORATION AND PROJECT RESULTS
11:50 – 12:00Feeling Is Believing: Using Technology to Reconnect with RealityBeatriz Zambrano Serrano
Co-founder, Partnerships Director and Project Manager, MetaMedicsVR
Spain
Nemunas
12:00 – 12:15VR Balance: National Project Experiences and ResultsProject partner representativesNemunas
12:00 – 12:05Project Experience in SpainDr Pepita Giménez-Bonafé
Associate Professor, Faculty of Medicine and Health Sciences, University of Barcelona (UB); VR Balance Project Coordinator
Spain
Nemunas
12:05 – 12:10Project Experience in PolandAgnieszka Tomaszewska and Agata Zioło
Project Coordinator; Vice President and Director of Innovation, Women’s Entrepreneurship Foundation (WEF)
Poland
Nemunas
12:10 – 12:15Project Experience in LithuaniaDaiva Damulevičienė
Project Manager, Researcher and Trainer, Social Innovation Fund (SIF)
Lithuania
Nemunas
12:15 – 13:05INTERACTIVE PARALLEL WORKSHOPS
12:15 – 12:40Rotation 1. Group 1: Workshop 1
Unpacking Biases and Assumptions / Basic Body Awareness Therapy Session
VR Balance Facilitation TeamNemunas
12:15 – 12:40Rotation 1. Group 2: Workshop 2
Immersive Virtual Reality Experience
VR Balance Technical and Facilitation TeamNeris
12:40 – 13:05Rotation 2. Group 2: Workshop 1
Unpacking Biases and Assumptions / Basic Body Awareness Therapy Session
VR Balance Facilitation TeamNemunas
12:40 – 13:05Rotation 2. Group 1: Workshop 2
Immersive Virtual Reality Experience
VR Balance Technical and Facilitation TeamNeris
13:05 – 14:00Lunch and networking-Hotel restaurant
14:00 – 14:45PANEL DISCUSSION
14:00 – 14:45From Evidence to Action: Advancing Gender Equality at Work and at Home across Europe
Discussion focus:

Progress and remaining gender equality challenges in Lithuania, Poland, Spain and the European Union
The socioeconomic value of care and the fair sharing of unpaid care responsibilities
Gender pay gaps, workplace barriers and stronger implementation of equality policies
How immersive VR and cross-sector cooperation can turn evidence into practical change
Chair: Audronė Kisielienė
Director, Social Innovation Fund (SIF) - Lithuania
Panelists:
Dr Pepita Giménez-Bonafé - VR Balance Project Coordinator, University of Barcelona (UB) - Spain
Vanda Juršėnienė - Gender Economy Laboratory; Mykolas Romeris University; European Women’s Lobby - Lithuania
Andrés Marchant Mellado, MSc - Physiotherapist and predoctoral researcher, University of Barcelona (UB) - Spain
Dr Giedrė Purvaneckienė - Adviser to the Prime Minister of Lithuania; Vilnius University - Lithuania
Dr Jolanta Reingardė -Team leader - Research and Statistics, European Institute for Gender Equality (EIGE)
Dr Virginija Šidlauskienė - Senior Research Fellow, Vilnius University - Lithuania
Agnieszka Tomaszewska and/or Agata Zioło - Women’s Entrepreneurship Foundation (WEF) - Poland
Nemunas
14:45 – 15:00Closing remarks and next stepsAudronė Kisielienė
Director, Social Innovation Fund (SIF)
Lithuania
Nemunas

Participation is free of charge, but registration is required.

Confirmed time: 09:30–15:00 EEST (Lithuania, UTC+3), equivalent to 08:30–14:00 CEST.

QR code to register for the VR Balance European Conference in Kaunas, 25 September 2026

Scan to register, or download the QR code to use it in your own materials.

🎟️ Register for the conference ✉️ Contact us

Project Dissemination

From October 2025, we rolled out a step-by-step dissemination strategy at the Universitat de Barcelona to raise awareness of VR Balance and recruit participants for the workshops. We combined on-campus presence with a consistent social media presence and tailored visual material for both physical and digital channels.

📄

On-Campus Presence

Posters across Bellvitge Campus, slides in chair presentations, and oral pitches in classes so students could discover the project where they study and learn.

📱

Institutional Channels

Regular posts on Medicina UB (Instagram, Facebook, Bluesky) and the Department of Equality, reaching the university community with a single, recognisable voice.

🤝

Personal Networks

The team amplified reach via LinkedIn, Facebook and Instagram, sharing updates and calls to action with their own networks to attract engaged, interested participants.

Beyond the university, the project's principal investigator, Dr. Pepita Giménez-Bonafé, also presented VR Balance at the European Citizenship Point (Spain's Ministry of Culture) on 20 February 2026.

In-Person & Online Events

15 Oct 2025

Project announcement

Dissemination channels: physical posters on Bellvitge Campus and social media posts.

We launched the official project announcement with dedicated graphic material: one design for physical posters on campus and another for social media. The goal was to create early awareness and curiosity among students before the next phases of the campaign.

Project announcement poster

Project announcement poster used on social media and in print.

29 Oct 2025

Continuity

Dissemination channels: physical posters on campus and new social media posts.

Two weeks after the launch, we ran a continuity campaign: posters stayed in high-traffic areas and we published new social content so the project remained visible and we could reach students who had missed the first wave.

10 Nov 2025

Meet the team

Dissemination channel: social media.

We ran a "Meet the team" campaign so students could put faces to the project: who is behind VR Balance, what they do, and why they care.

03 Dec 2025

Sign up

Dissemination channels: physical posters on campus and social media posts.

In December we launched a focused registration campaign: clear calls to action, sign-up links on every post, and a mix of posters on campus and social content.

10 Dec 2025

UB Equality Day

Dissemination channel: presence at the UB Equality dissemination stand.

VR Balance had its own stand at UB Equality Day, where we presented the project to students and staff, answered questions and shared sign-up information.

Jan 2026

Registration reminder

Dissemination channels: posters and physical material, social media and reminders during classes.

At the start of 2026 we ran a reminder campaign to keep sign-ups coming in: new posters and handouts on campus, fresh social posts, and short reminders in class and by email.

27 & 29 Jan 2026

First Edition Launch

Location: Universitat de Barcelona (Campus Bellvitge)

The first edition of the VR Balance project was successfully launched. Participants engaged deeply with our "Can You Flip the Script?" campaign, reformulating gender-biased phrases and sharing thoughts on our interactive post-it wall.

Inside the sessions:

Social media recap:

20 Feb 2026

Online Workshop Success

Format: Online Session

Due to the overwhelming success of the on-site events, a highly demanded Online Workshop was held. Led by Pepita Giménez-Bonafé, the session attracted over 80 participants who received comprehensive training on gender equity and engaged with our VR technology.

17 Mar 2026

Session for Technical Personnel

Location: Universitat de Barcelona (Campus Bellvitge)

A dedicated session for technical and administrative staff at Campus Bellvitge. Participants engaged with VR technology, discussed structural inequalities, and recognised the importance of fostering collaboration and critical thinking in the application of gender equity awareness.

Event Flyers & Documents

From awareness to action in Kaunas

Our Lithuanian partner, the Social Innovation Fund, brought VR Balance to Kaunas through four in-person course editions for two audiences — employers and students. Each edition combined guided discussion, group reflection and immersive Virtual Reality to explore gender inequality at home and at work. Participants valued the real-life examples and the chance to reflect — and came away with a clearer understanding of how inequality plays out in everyday life.

👥

Participants

103 people reached

🎓

Two audiences

40 employers · 63 students

🗓️

Four editions

April & May 2026
28 Apr · 4 May · 21 May · 22 May

🥽

Immersive VR

First-person scenarios of gender bias

The course, step by step

Equality at home

Stereotypes & the care gap

Gender stereotypes, socially assigned roles and the unequal share of unpaid care and domestic work.

Equality at work

Workplace discrimination

Bias in hiring and promotion, the gender pay gap, the career gap and barriers to leadership.

Experience

Immersive VR + reflection

Realistic VR scenarios of gender bias, followed by a discussion on figures who challenged the norm.

Introducing VR Balance to participants in Kaunas
Introducing the project and platform to participants in Kaunas.
Students experiencing the immersive VR scenarios
Students experiencing the immersive VR scenarios.
VR Balance workshop sessions in Kaunas
Workshop sessions with employers and students.

The course in Warsaw

Our Polish partner, the Women's Entrepreneurship Foundation, brought the VR Balance course to Warsaw on 8–10 June 2026, running six course editions in morning and afternoon schedules. Following the project model, each edition combined three workshops of guided discussion, group reflection and immersive Virtual Reality. It engaged 108 participants — 36 leaders and 72 students — exceeding the recruitment targets, with 84.8% satisfied or very satisfied with the training experience (Course Completion Report, D4.3).

🎓

Audiences

36 leaders · 72 students
current & future leaders

🧩

The course

3 workshops per edition
discussion, cards & VR

👥

Participants

108 engaged
103 attended in person

🗓️

When

8–10 June 2026
6 editions · Warsaw

The course, step by step

Equality at home

Stereotypes & the care gap

Gender stereotypes, socially assigned roles and the unequal share of unpaid care and domestic work.

Equality at work

Workplace discrimination

Bias in hiring and promotion, the gender pay gap, the career gap and barriers to leadership.

Experience

Immersive VR + reflection

Realistic first-person scenarios of gender bias, followed by a group discussion and the stereotype-cards activity — the most valued part of the training.

Three online webinars

Beyond the in-person courses, the consortium ran three live online webinars — in Poland, Spain and Lithuania — to open the project up to a wider audience. Each followed the same 90-minute format and gathered qualitative insights on how gender equality and caregiving are perceived across different European contexts.

🇵🇱

Poland

56 participants
17 & 24 Feb · Google Meet

🇪🇸

Spain

82 participants
20 Feb · UB Medicine · Teams

🇱🇹

Lithuania

56 participants
20 Feb · Google Meet

📊

Together

≈ 194 people reached

A shared 90-minute format

Introduce

Context & concepts

The European gender-equality picture at home, at work and in healthcare.

Experience

Web-based VR simulation

Six short scenarios of gender bias, each followed by a guided debriefing.

Discuss

Cards game & panel

An interactive cards activity and an open panel discussion with Q&A.

Sharing our results with the academic community

Beyond the courses and events, VR Balance is contributing to academic research on gender equity in health sciences. The abstracts below are the texts accepted by the congress; journal articles will be linked here as they are published.

Congress communications

Accepted · Virtual poster

Flipping the Script in Health Sciences: Immersive Virtual Reality for Structural Gender Awareness

9th International Health Sciences Congress (9CCS) · 1–3 July 2026 · Research study, thematic area Occupational health · Ref. COM-793-25979.

Anna Manzano Cuesta, Àurea Navarro Sabaté, Tomás Santalucía Albi and Josefa (Pepita) Giménez Bonafé — University of Barcelona.

Evaluates the in-person course with 161 participants (students and university staff): 70.3% overall satisfaction, a shift towards seeing inequality as structural rather than individual, and the VR scenarios singled out for the “encapsulated empathy” they create. Staff consolidated existing knowledge; students showed the larger change in critical awareness.

Read the abstract (PDF) ↓

Accepted · Virtual poster

Multicentric Online Dissemination Events of the VR Balance Project to Promote Gender Equality through Virtual Reality

9th International Health Sciences Congress (9CCS) · 1–3 July 2026 · Research study, thematic area Advances in health sciences · Ref. COM-796-27450.

Àurea Navarro Sabaté, Tomás Santalucía Albi, Anna Manzano Cuesta and Josefa (Pepita) Giménez Bonafé — University of Barcelona.

Reports the three national online webinars (Poland, Spain and Lithuania, more than 190 participants) that shared one 90-minute structure — pretest, context, web-based VR scenarios with debriefing, card activity and panel — delivered in each national language, and shows how a common online format can serve dissemination, education and comparative data collection at once.

Read the abstract (PDF) ↓

Accepted · Virtual poster · Related work

Immersive Virtual Reality for START Triage Training in Health Sciences: Design, Implementation, and Initial Evaluation in Flood Scenarios

9th International Health Sciences Congress (9CCS) · 1–3 July 2026 · Research study, thematic areas Emergencies and Advances in health sciences · Ref. COM-796-27440.

Àurea Navarro Sabaté, Josefa (Pepita) Giménez Bonafé, Tomás Santalucía Albi and Anna Manzano Cuesta — University of Barcelona.

Not part of the VR Balance curriculum, but the same team and the same technology: a first-person VR scenario developed by MetaMedicsVR that trains START triage in a sudden urban flood, with six simulated patients across all triage categories, content validated by a panel of ten experts, and every decision, time and error recorded so the simulation doubles as an assessment tool. Funded by the University of Barcelona teaching-innovation programme (RIMDA GINDOC-UB/157).

Read the abstract (PDF) ↓

Journal articles

Submitted · Under review

A VR-enhanced educational programme on gender equity and co-responsibility in Health Sciences: participant satisfaction and perceived learning value

Educación Médica (Elsevier) · original article submitted in July 2026, under peer review.

Àurea Navarro-Sabaté, Tomàs Santalucia, Andrés Marchant, Mar Gallego, Beatriz Zambrano, Roser Adalid, Anna Manzano Cuesta and Josefa (Pepita) Giménez Bonafé — University of Barcelona, IDIBELL, University of Huelva and MetaMedicsVR.

Describes the full VR Balance programme at the University of Barcelona with 167 students and staff: 68.3% overall satisfaction, the activities linking concepts to personal experience rated highest, and a differential impact — staff consolidated what they knew, students reported the larger increase in awareness of structural inequality. The full text will be linked here once published.

In preparation · Journal article

Immersive Virtual Reality for Gender Equity in Health Sciences Education: A Multicenter Cross-Cultural Study

A multicenter, cross-cultural study of the project's online webinars across Spain, Poland and Lithuania (194 participants), exploring how immersive VR raises awareness of occupational segregation, the motherhood penalty and structural sexism.

A third article, presenting the project's full results and cross-group analysis, is also in preparation.

Spreading the word online

Throughout the project we've shared our events, workshops and results on social media to reach a wider audience. Here are some recent highlights — follow along for the latest, including the run-up to the final conference.

View our recent LinkedIn posts
Thank you – VR Balance team

VR Balance brings together partners across Europe to spread the word on gender equality and deliver immersive VR pilot courses. The project is co-funded by the European Union.

University of Barcelona logo EU co-funded logo
← Back to VR Balance