On-Campus Presence
Posters across Bellvitge Campus, slides in chair presentations, and oral pitches in classes so students could discover the project where they study and learn.
Dissemination · Spain
How We Spread the Word
A snapshot of the dissemination activities behind VR Balance.
Date
24–25 September 2026
Main conference: Friday 25 September
Venue
Best Western Santaka Hotel
J. Gruodžio g. 21, Kaunas, Lithuania
Partners are encouraged to book accommodation at the same hotel.
Languages
English & Lithuanian
Simultaneous interpretation provided throughout.
Format
Hybrid — on-site & online
Open to a wider European audience.
Programme — 25 September
Tentative · to be refined collaborativelyMorning session
09:30 – 10:00
Registration
Welcome and collection of conference materials.
10:00 – 10:25
Opening of the conference
Keynote speech (20–25 min) by a representative from EIGE — the European Institute for Gender Equality.
10:25 – 10:45
Project overview
Short introduction by the Project Coordinator / IP, followed by brief presentations from SIF, WEF and Spain (5 min per partner).
10:45 – 11:00
Presentation of results by country
Key outcomes from each partner country.
11:00 – 11:30
☕ Coffee break
Interactive workshops — "From Awareness to Action"
Participants split into three small groups and rotate through three 30-minute workshops (11:30 – 13:00), so everyone attends all of them. Each is coordinated by one partner country.
Awareness
Virtual Reality Experience
Use of VR to foster empathy and raise awareness around diversity, gender and inclusion.
Action
Changing the World
A participatory, card-based activity: reading and reframing stereotyped phrases, and exploring the lives of well-known figures who do not fit hetero-cisnormative and binary expectations — and still made a lasting impact.
Self-care
Mind and Body Workshop
A more physical, experiential session: exercises to align mind and body and tools to cope with the stress of not fitting into socially imposed norms.
Afternoon session
13:30 – 15:00
🍽️ Lunch
15:00 – 15:45
Round table discussion
On policy implications, transferability of results, and future actions and sustainability.
15:45 – 16:00
Closing remarks
Interested in attending, partnering or learning more?
✉️ Contact us
General overview
Project Dissemination
From October 2025, we rolled out a step-by-step dissemination strategy at the Universitat de Barcelona to raise awareness of VR Balance and recruit participants for the workshops. We combined on-campus presence with a consistent social media presence and tailored visual material for both physical and digital channels.
Institutional Channels
Regular posts on Medicina UB (Instagram, Facebook, Bluesky) and the Department of Equality, reaching the university community with a single, recognisable voice.
Personal Networks
The team amplified reach via LinkedIn, Facebook and Instagram, sharing updates and calls to action with their own networks to attract engaged, interested participants.
Dissemination timeline
In-Person & Online Events
15 Oct 2025
Project announcement
We launched the official project announcement with dedicated graphic material: one design for physical posters on campus and another for social media. The goal was to create early awareness and curiosity among students before the next phases of the campaign.
Featured links:
Project announcement poster used on social media and in print.
29 Oct 2025
Continuity
Two weeks after the launch, we ran a continuity campaign: posters stayed in high-traffic areas and we published new social content so the project remained visible and we could reach students who had missed the first wave.
Related links:
10 Nov 2025
Meet the team
We ran a "Meet the team" campaign so students could put faces to the project: who is behind VR Balance, what they do, and why they care.
Social media posts:
03 Dec 2025
Sign up
In December we launched a focused registration campaign: clear calls to action, sign-up links on every post, and a mix of posters on campus and social content.
10 Dec 2025
UB Equality Day
VR Balance had its own stand at UB Equality Day, where we presented the project to students and staff, answered questions and shared sign-up information.
Jan 2026
Registration reminder
At the start of 2026 we ran a reminder campaign to keep sign-ups coming in: new posters and handouts on campus, fresh social posts, and short reminders in class and by email.
27 & 29 Jan 2026
First Edition Launch
The first edition of the VR Balance project was successfully launched. Participants engaged deeply with our "Can You Flip the Script?" campaign, reformulating gender-biased phrases and sharing thoughts on our interactive post-it wall.
Featured links:
Social media recap:
20 Feb 2026
Online Workshop Success
Due to the overwhelming success of the on-site events, a highly demanded Online Workshop was held. Led by Pepita Giménez-Bonafé, the session attracted over 80 participants who received comprehensive training on gender equity and engaged with our VR technology.
17 Mar 2026
Session for Technical Personnel
A dedicated session for technical and administrative staff at Campus Bellvitge. Participants engaged with VR technology, discussed structural inequalities, and recognised the importance of fostering collaboration and critical thinking in the application of gender equity awareness.
Promotional Materials
Event Flyers & Documents
This report compiles the dissemination activities carried out at the Universitat de Barcelona (Bellvitge Campus) for the VR Balance project. The project is co-funded by the European Union.
